Word: newsstande
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Interest in the news, and demand for TIME, we are happy to say, has never been higher. In the past two years, our newsstand sales have increased 30%, and our gain in copies sold is five times that of Newsweek and U.S. News combined...
After two issues, however, it is by no means assured that the National Observer will succeed in its goals. The combination of unattractive layout, overpowering volume, bad writing, and a general lack of journalistic know-how seem ail too likely to repel newsstand browsers. And the National Observer can not count on the patronage of the intellectual upper class; members of the Harvard community, for example, will find upon inspection that very few articles in the first two numbers tell them anything...
...Playboy of the performing arts, but in the new magazine, the spicy Playboy recipe that had cooked up a $10 million business for Hefner-a few intellectual tidbits in a meaty casserole of bare bunnies-went sour. Last month, with circulation running closer to 250,000 (mainly newsstand) than the hoped for 1,000,000, and with Hefner at least $1,500,000 out of pocket, S.B.I. switched from a fortnightly to a monthly, and pruned its staff...
...Subscribers Mozsik, Petrov and Yashin got a curt cancellation notice from Publisher McMahon: "This, gentlemen, is the last copy of the Abilene Reporter-News you will receive." Just how his move would affect his former subscribers, McMahon did not explain. "I know they can buy the paper on a newsstand," he said. Nonetheless, the Reporter-News will continue to publish news of Dyess and its deadly birds...
...Publisher Norman Chandler sees little chance of collision with the invader: "I think it's more apt to be competitive with the Wall Street Journal." Estimated size of the Western Times: 32 pages, or about half the size of the New York paper. Estimated starting circulation: 100,000. Newsstand price...