Word: newsstande
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...reported $250,000, put out his own biweekly Quick in a larger format (TIME, July 20). Annenberg, who also publishes Seventeen, Daily Racing Form and Morning Telegraph, hoped to succeed where Mike Cowles failed by using his Inquirer gravure presses, selling no subscriptions or ads and sticking to newsstand sales. He estimated he could break even with 1,000,000 circulation. Last week Annenberg admitted defeat. After experimenting for nine months with the reborn Quick without ever putting out a good magazine, he folded it. Quick did not sell enough newsstand copies to make money, and the cost of getting...
Since the February issue I've been worried about the calibre of our magazine. Just yesterday I heard some student remark at the newsstand, "I say its the Lampoon, and I say to hell with it." Do you think we're falling down a little? Just one man's opinion of course, but thought it wouldn't do any harm to make a few suggestions for our next publication...
...optimistic. At the start, the Mirror, only new U.S. metropolitan daily since war's end. was also a strange-looking infant. Its tabloid Page One was printed sideways, so that it looked just like a full-size daily until readers took it off the newsstand and opened it up. Few readers bothered; from its first press run of 500,000 copies, its sales plummeted to only 72,000 readers...
...staff that Tasker would "be the top editorial executive of the company." Tasker believes that the editorial department should be completely independent and not a satellite of the circulation department. But "Shap" Shapiro, a popular and determined "results player," could point to a slight dip in Look's newsstand sales to support his contrary view...
...circ. 75,000) turned into a daily and upped its press run the first day of the strike to 250,000, went to 500,000, then was forced to skip a few days because "we're awfully tired." Newspaper-hungry readers bought magazines so fast that one newsstand operator pointed out: "All I got left is cheesecake and science fiction...