Word: newsstande
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Along this conveyor belt the stapled magazines now move to the mail room where subscribers' copies are addressed automatically on a mailing machine from a strip of names, listed by state and city. Then the magazines are put into mail bags; bundles are made up for newsstand shipment. Less than 24 hours after TIME has gone to press, it is on its way to readers all over...
...circulation man, Sherry was interested in (and depressed by) what appears to be an old Indian custom. Each newsstand dealer has a "readers' circle" of customers who await their turns to rent a copy of TIME or LIFE International for half the newsstand price...
Scoffing at Mason's figures, Purdy countercharged that Argosy, according to his own newsstand espionage report, had not even been making its circulation guarantee for the past year. Said Purdy: "Argosy's going to go down, because I'm going to push it down. I don't expect it to be around next year." As for True, Purdy said, it had just hit 1,500,000, and he was thinking of raising the guarantee...
Profit & Loss. Howard had been secretly dickering for the Sun since last January. Whenever rumors of a sale circulated, Publisher Thomas W. Dewart doused them with a standard gag: "The Sun is for sale for 5? a copy, on any newsstand-and in no other way." The deal was completed on Dec. 1, but announcement was delayed so Sun staffers could enjoy Christmas. Estimated price for the Sun's "name, good will and circulation lists," but not its plant in Lower Manhattan...
...Rhoads read the scientific sections of the cover story before publication and found no error in them. After the issue was on the newsstands the father of one Memorial patient, a 16-year-old boy, read the story and set out to buy 100 newsstand copies to send to friends...