Word: newsstande
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...This generous acceptance of an American news publication by another country had its beginning in 1924 (TIME'S second year of publication), when 172 copies were sold in Canada. In 1928 circulation had reached 1,000; in 1936, 9,000; today it is 108,000. These subscribers and newsstand buyers get their own edition, TIME Canadian, which is the same as TIME'S U.S. edition except for a maple leaf insigne on the cover, three full pages of Canadian news, and its own advertising directed to the Canadian market...
Though primarily concerned with the "trade" book and newsstand magazine, the course will deal with techniques common to the textbook, scientific book, and special-circulation magazine. The course will not offer specialization, in any one branch of publishing, but try to emphasize the basic techniques and problems...
...made to look like hot news. One morning last week, while other Manhattan papers were playing photographs of the Northwest's earthquake (see NATIONAL AFFAIRS) on their front pages, the New York Daily News coolly threw its quake pictures on the floor. It had exclusive, newsstand-shocking news of its own; on Page One, the Daily News slapped a full-page action shot of Stripteasers Georgia Sothern and Joann Collier, zestfully clawing each other outside a nightspot where they both worked...
...just weren't interested in them any longer." Neither was the public. From a wartime high of 4,250,000, the circulation of the two groups had plummeted to 700,000 a month. Changing times and tastes were to blame, said S. & S.; radio, television and the newsstand competition of the 25? reprint books had shrunk the market...
When they got their first copies of the April Pageant, several newsstand distributors wired the circulation director to complain that the issue seemed to be all fouled up. On the cover was a pretty girl, but she was also on the back cover, only upside down, and with four eyes and four eyebrows. Inside Pageant were six pages (also upside down) revealing the sensational now-it-can-be-told story of "Garson Inconnu, the four-year-old who helped build the atom bomb," and other startling tales. On the other 156 pages of the magazine were conventional, right-side...