Word: newsstands
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Living, a child of Mademoiselle, is only four issues old. But it is a newsstand sellout at 220,000 copies, and as a "magazine for smart young homemakers," was treading on Pic's toes. The publishers will step up the print order and turn Living into a bimonthly in February. quote to read: "He's trying to criminally assault me! Help...
...back, and says "What's new?" This year, the answer is simple. Just mention the collection of blinking green traffic lights on the road to Wellesley, the Howard Johnson's on the Square, the television set in Jim's Place, the Three Brothers' Valateria's fancy tailor-newsstand-shoeshine establishment on Mt. Auburn Street, the refurbishing in Felix', the shoe and book sections at the Coop, or the Music Department's appointment of Randall Thompson. They're all brand new. And so are 200 Radcliffe Freshmen...
...been nearly halved; he hopes to be in the black by Labor Day. Good management will help, and so will such sidelines as syndicating the Star's stable of talent. But the main chance is to steal readers from two tabloids that are past masters of rough-&-tumble newsstand methods. If the Star ever seriously threatens either the Daily News or the Mirror, New York is in for a rousing street brawl...
...fight. At 65, he is a friendly, outspoken six-footer with a rugged frame and electric blue-grey eyes that make him look 20 years younger. Since he moved to the Executive Mansion, he has become a familiar sight on Harrisburg streets-window-shopping, chatting with the local newsstand dealer, gassing with the cop on the corner...
...dailies. He must be more sophisticated and analytical than American readers. But after stripping opinions from the facts, he not only knows the news, but also knows what the political parties think of it." (He is also out 25 or 30 francs, which helps account for the newsstand slump.) His alternatives (if he can read English): the European edition of the New York Herald Tribune (circ. 62,000), and the London Daily Mail's continental edition (45,000), the only real newspapers -by U.S. standards-in Paris...