Word: newsstands
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Inside its first cover (Montana's Fort Peck dam, by Margaret Bourke-White), the 225,000 charter subscribers and 200,000 newsstand buyers found picture stories of King Edward VIII, the black widow spider, Robert Taylor, and Spain in civil...
...problem has been solved in some 21 countries, including, among others, Australia, New Zealand, China, India, Latin America, the Middle East, and most of Western Europe. This Christmas almost all of TIME's more than a quarter of a million civilian subscribers and newsstand buyers outside the U.S. can use their local currencies (kronor, piastres, rupees, bolivars, etc.) to buy their own subscriptions or to send TIME as a gift to a friend any place in the world where U.S. periodicals can be mailed...
...scene (New Yorker covers are made up four months in advance). But one editor suddenly thought: "My God, how would a guy feel, buying the magazine intending to sit in a barber's chair and read it!" Ross ordered a white band around the 40,000 New York newsstand copies, warning readers that there was nothing inside but Hiroshima...
...Loop newsstand sales jumped as much as 50%. Sweltering shoppers forgot the heat (99.9 degrees) and bought two and three editions of their favorite papers. City deskmen were hoarse from answering readers' tips. Haggard, red-eyed city editors, living on the brink of collapse and in constant fear of being scooped, deployed every available man, woman and copy boy on the story. Wherever the state's attorney or defense attorney went, squads of legmen went...
...what Patrick called his "terrific staff" of "X"-men, many recruited from Yank and OWI. Holiday, Curtis' flashily upholstered but unexciting travel magazine, had dropped from a first-appearance (TIME, Feb. 25) sale of 450,000 to 400,000 (about half of them pre-publication trial subscribers), and newsstand returns were heavy. Fuller brushed off rumors that Holiday might fold ("damn foolishness") and said that Holiday's current circulation was actually above original estimates. Said he: "It has to do better than that. I want it to be hot. I want it to be so hot that...