Word: newsstands
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Hard-boiled comic-book publishers, eager to continue their profitable trade in murder, torture and sex, discounted True Comics' chances on two main counts: They doubted 1) whether it could arouse sufficient newsstand appeal to make money (since subscription sales of comic books account for only about1% of the total), and 2) whether thrill-sophisticated comicbook readers could be convinced that "Truth is stranger and a thousand times more interesting than fiction!" But at least, True Comics had given parents a weapon with which to fight the racketeers of childhood...
...Terre Haute, Ind., a blind newsstand manager invented a Braille cash register...
...mass of students ambling homeward from the Yard, Felix's newsstand on Massachusetts Avenue affords a welcome glimpse of the latest headlines. But this is merely one of the legion services that Felix renders to the community; others are listed in gold-lettered profusion all over the drab facade of the store. Included are cleaning and pressing, hat blocking, shoe shines and repairs, and a service somewhat mysteriously designated as "shoe findings...
...gone for good, for-although it did not own its printing plant, or a large inventory of paper-PM still claimed to have substantial noncash assets. But its payroll ran $25,000 a week and its actual operating losses were larger. Its circulation, in the neighborhood of 70,000 newsstand sales and 30,000 copies delivered by mail (presumably trial subscriptions), was still far from the breakeven point...
...circulation snag hit by PM was Manhattan's delivery system. Morning papers are delivered by local dealers (cigar stores, confectioners), afternoon papers are usually sold on newsstands, rarely delivered. PM took subscriptions from thousands of curious New Yorkers, who then found that their local dealers were not anxious to deliver an afternoon paper. Meantime, PM's circulation was almost equally divided among city sales (mostly newsstand), suburban sales (newsstand and delivery) and copies by mail to out-of-town subscribers...