Word: newsstands
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...Wives and Tower of Screaming Virgins. Four years ago, it would have been restricted to a few downtown grind-houses. Today, blue-movie palaces are as much a part of the suburbs as the wildly proliferating McDonald'ses. Shaking his head, the new Van Winkle heads for a newsstand. Here, there is still more catching up to do. A copy of Look? No way. Life? No more. How about a copy of Crawdaddy, Screw, Money, Rolling Stone? Rip has heard of none of them. He looks, dazed, at the roster of more undreamt of magazines: Oui, Penthouse, World...
...have arrived. Behind what used to he known as the Iron Curtain, names like Cronkite, Ziegler and Archie Bunker have become as familiar to millions of TV viewers as Brezhnev, Gierek and Honecker. Local papers dutifully carrying the party line are losing a newsstand sales race to Stern, Paris Match and other Western periodicals laden with enticing advertisements. East-bloc vacationers swinging through London, Rome and Paris on American Express tours are surprised to find that the greatest evils in the treacherous West are city traffic and the new platform shoes. Why, they demand, can't the Warsaw Pact disband...
Although the issue containing Ms. broke all of New York's newsstand sales records, skeptics argued that the curiosity of women east of the Hudson River was an unreliable barometer of national interest. When a preview edition was released nationwide in January, the scoffing stopped. The issue's 300,000 copies on newsstands from Detroit to San Francisco to Moscow, Idaho, sold out in eight days and garnered more than 36,000 subscriptions...
...most of these remain vague references, often deceptively so. For instance, the cover tells the newsstand onlooker that inside he will find "bikes, leather, Nazis, flesh bestiality," everything to satisfy the macho lusts of that man of the world...
...more sophisticated interpretation and less doctrinaire doubletalk than any other official Soviet publication. "Telling and hearing the truth, as we see it, about the U.S. will not harm our society," says Arbatov. Still, USA is considered a bit too candid for the masses: it is not sold on any newsstand in the U.S.S.R. Its circulation is limited to 32,000 copies, mostly among the country's political and managerial leadership...