Word: newsstands
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...policy racket (or numbers game) a player picks any three-digit number and bets pennies, nickels or more on it, or any combination of it, at a neighborhood confectionery store or newsstand. The winning number, determined daily, could be the last three of the dollar figures of U.S. Treasury receipts (as reported in the next day's newspapers), or the last three dollar numbers of the pari-mutuel receipts at a race track, or any other easily verified number. In any case, a player's chance of winning on one number is only one in 999; his winnings...
NINE out of ten of our readers get TIME in the mail, but reader No. 10 picks it up at the newsstand. Our newsstand sales naturally vary with the temper of the news, as well as the seasons. Some complicated events draw readers to us, who want to have it all spelled out in one comprehensive story...
Those weeks our newsstand sales go up, even though we might have someone else-a movie star or a novelist-on the cover. Other weeks it is the cover that seems to be the draw. And often, of course, cover subject, newsi-ness and public interest happily coincide. Such was the case with the recent Billie Sol Estes cover. The newsstand interest in this spectacular Texas bankrupt, added to the rising number of regular TIME subscribers, combined to make that issue our alltime leader in circulation, with 2,784,000 copies...
...Minneapolis. In Minneapolis itself, Mrs. Florence Kennan's butcher, as a favor to a good customer, slipped her a hot copy of the St. Paul Pioneer Press-wrapped to resemble a leg of lamb. Two people fainted in the crush of eager newspaper buyers around a downtown Minneapolis newsstand. Hyman P. Shinder's kiosk, the biggest in town, collected a crowd each Sunday dawn, even though Shinder's consignment of papers from Minneapolis' twin city does not arrive until 8. Every copy bought from Hyman for 20? had a resale value of nearly...
...West Coast Industrialist Norton Simon, set out to topple the complacent queen. By 1961, McCall's had passed the Journal in both ad revenue ($37.6 million to $27.1 million) and total circulation (7,400,000 to 7,200,000), though the Journal still enjoyed a narrow lead in newsstand sales...