Word: newsstands
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Though TIME'S Melbourne printing plant increased its press run by 50% to meet the demand for copies, it was not nearly enough. All newsstand copies were sold out within two days, with requests for copies still coming in. Australians are really beginning to feel out from Down Under in terms of the rest of the world...
Honky-Tonk Lunches. The Economist on last week's newsstands had 136 pages, was the fattest issue in the history of the publication (Economist staffers steadfastly decline to call it a magazine, always refer to it as "the paper"). The newsstand sales put U.S. circulation up to 7,500 and total circulation to 60,500, both Economist records. But however encouraging such figures may be to Economist editors, they fully realize that what matters most about the Economist is not how many readers it has, but who its readers are. And the sort of people who read the Economist...
Lieutenant Frederick Marckini said he believed that police were requesting removal of the issue, but no newsstand operator in the Square has reported such a request...
...Paris by swift truck and chartered plane go 65,000 copies daily-80,000 when the tourists swarm. In the last five years as tourism has grown, the Trib has boosted subscriptions 90% and newsstand sales 34%, is so much a European fixture that it appears regularly behind the Iron Curtain, on Polish and Yugoslavian kiosks. It charges almost the same ad rates as Paris' Le Figaro (circ. 475,000), yet steamship companies and resorts are eager to do business with the Trib...
Following extensive trial runs, LIFE, in a field generally marked by price increases, will cut its newsstand price from 25? to 19?, effective June 1 on a nationwide basis, with correspondingly lower rates for subscriptions. To improve production, LIFE has joined its suppliers in a $60 million program that includes the opening this year of a new paper mill (owned jointly with Crown Zellerbach Corp.) in St. Francisville, La., a $6,000,000 research project at TIME Inc.'s Springdale (Conn.) laboratory to improve paper quality, new printing facilities in the East to speed distribution, and a new electronic...