Word: newsweek
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...Texan comes to Newsweek...
When the senior editors of Newsweek assembled for a meeting last Wednesday morning, foreboding filled the room. For several weeks rumors had circulated that Editor Lester Bernstein would be replaced by someone outside the Newsweek fold. Bernstein strode into the room and began complaining good-naturedly about the sluggish air conditioner. Then he quipped: "Oh, my God, do I sound like Nixon before the speech, talking to the technicians?" When the nervous laughter subsided, Bernstein confirmed what much of the staff had suspected. He had been dismissed as editor and, effective Sept. 7, would be replaced by William D. Broyles...
...number of notable achievements, including last year's award-winning special issue, "What Vietnam Did to Us." But from the outset his appointment was thought to be transitional, and before long, staffers were complaining about excessive editorial reserve. "He was fine on the routine," says one former Newsweek editor. "For anything bigger, he had to be coaxed along...
From this perspective, a trio of Newsweek cover stories in the past three months seemed to be setting out in a different direction. An April article on poverty in the U.S., with a controversial combination of cover billings ("Reagan's America"; "And the Poor Get Poorer"), was castigated in Newsweek's own pages by Columnist Milton Friedman for giving a "most misleading impression." The following week's cover billed the "final days" of Leonid Brezhnev, and based the story on an unconfirmed report of a stroke supposedly suffered by the Soviet President. Said an upset Newsweek staffer...
...with the change of editors, they were evidence of editorial ferment. Said Katharine Graham, chairman of the parent Washington Post Co.: "I was not displeased with any of those covers." Indeed, Graham's decision to fire Bernstein was more likely motivated by the bottom line, not cover lines. Newsweek (domestic circulation 2.95 million, compared with TIME'S 4.4 million) has been losing advertising pages and advertising revenue (the latter is down 6% for the first four months of this year; TIME'S is up 2%). News-Editor Bernstein week's U.S. newsstand sales have also been...