Word: newsweeks
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...looking F-15 Eagle fighter preparing for takeoff, fully armed and ready for business. Under the rules of the pool, all pictures taken by Brack must be shared with other U.S. newsmagazines and wire services; this explains why his work has appeared not only in TIME but also in Newsweek, U.S. News & World Report and dozens of newspapers around the country...
...example: Prozac, a drug taken to combat depression. Introduced in January 1988 and hailed as safer than competing medications, Prozac quickly surged to star status, thanks to skillful promotion by manufacturer Eli Lilly, glowing word of mouth among doctors and patients, and heavy media attention, including cover stories in Newsweek and New York. Sales are expected to top $700 million this year, making Prozac the leading antidepressant...
...expect President Derek C. Bok to be a lame duck this year just because he's announced his intention to resign in June. Although Newsweek's conventional-wisdom gurus called him "Harvard's own Gerald Ford," Bok's low public profile can be very deceiving. He's no A. Bartlett Giamatti, which some people may regret, but he's no John Silber either, which makes every-one happy...
Since the coming of glasnost, the international spy novel is defunct. So goes the current wisdom, and it is as false as the leads in Soviet Sources (Atlantic Monthly Press; 264 pages; $19.95). Novelist Robert Cullen, a former Moscow correspondent for Newsweek, jolts the genre into new life with a plausible plot and authentic detail. Stationed in the U.S.S.R., journalist Colin Burke discovers that the nation's leading reformer has suffered a stroke. Hard-liners plan a takeover, and part of the plan is framing the American on trumped-up charges before he can spill his scoop. Meantime, a Soviet...
...indust ry slump -- attributed to soft markets in cigarettes and automobiles. The downturn has robbed the big consumer "books" of 3.5% of their ad pages in the first quarter of this year and underscored the glut of consumer magazines on the market. Even such industry stalwarts as Business Week, Newsweek, PEOPLE, SPORTS ILLUSTRATED, TIME and TV Guide have been affected, sharing in the ad-page losses for the first quarter, however healthy their circulations. (Circulation typically provides half of a magazine's revenues...