Word: newy
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Dates: during 1980-1989
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Network executives, while cautioning that it was too soon to tell, conceded that ABC might provide "make-goods" to sponsors who paid $225,000 per 30-sec. commercial in prime time. Said ABC Vice President George Newi: "If ratings are off significantly, we would probably take care of our customers. But an American hero in there would pick things...
...start to make ABC cheer. Said Newi: "I wouldn't call it an unmitigated disaster." Once the weather improved and strong U.S. contenders came onscreen, ABC no doubt would recoup. But the network last month agreed to pay a staggering $309 million to broadcast the 1988 Winter Games in Calgary, Alta., vs. $91.5 million for the Sarajevo rights. That means expanding coverage or more than tripling advertising prices. The shaky push-off in Sarajevo may have been a cautionary indication that after the repeatedly profitable thrill of victory, one day there might come the agony of defeat...
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