Word: nex
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Dates: during 2000-2009
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...After years of elaborate Lego, K’nex and Construx Deluxe projects, Tabaré A. Gowen ’10 knew he liked to build. In fact, his passion was such that before arriving at Harvard in the fall of 2006, he had already constructed for himself a future in engineering...
...NEX It's pronounced ''connects,'' and is perhaps best described as a color-coded plastic construction set. The giant 1,800-piece set, which sells for $99.99, can be snapped together to make everything from Ferris wheels and robots to helicopters and windmills. Produced by the Rodon Group, K'NEX had sales that topped $25 million last year, in contrast to $2 million...
...funneling more shoppers to the discounters where they can just as easily pop a Harry Potter DVD in the cart and scrap the toy altogether. To help keep Toys "R" Us afloat, manufacturers are supplying it with more exclusives this year, like a Big Air Ball Tower from K'nex, though Target, for one, is also selling more exclusive toys...
Toys don't get much more classic than Lincoln Logs: interlocking brown wooden pieces that kids since 1916 have used to build frontier cabins and fences. Under manufacturer Hasbro, Lincoln Logs languished in recent decades. But three years ago, a small company based in Hatfield, Pa., called K'Nex, licensed the brand and found ways to push it into stores. Ever since, the toys have been tumbling into shoppers' carts. With $50 million in sales this year, they're more popular than ever...
...thirds of the $24 billion toy market. And retailers Wal-Mart and Target report that toys are one of the few categories showing sales growth this season. That's welcome news for toy giants Mattel and Hasbro, and even more encouraging for retro-toy niche players like K'Nex, which projects revenue growth of 30% this year...