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Toys don't get much more classic than Lincoln Logs: interlocking brown wooden pieces that kids since 1916 have used to build frontier cabins and fences. Under manufacturer Hasbro, Lincoln Logs languished in recent decades. But three years ago, a small company based in Hatfield, Pa., called K'Nex, licensed the brand and found ways to push it into stores. Ever since, the toys have been tumbling into shoppers' carts. With $50 million in sales this year, they're more popular than ever...

Author: /time Magazine | Title: Comfort Food in Toyland | 12/24/2001 | See Source »

...time masseuse, yoga classes, all the Ben and Jerry bars they can eat and organic catering by the guy who used to do meals for the Grateful Dead. The only table in the boardroom is for Ping-Pong. There's pool, shuffleboard, two pianos, twice-weekly hockey games, K'nex models for the nerd set--which is everyone--and even a bedroom, for when you've had too much Ben and Jerry...

Author: /time Magazine | Title: In Search of Google | 8/21/2000 | See Source »

...NEXosaurus $25; K'NEX; ages 8 and up Is your kid too smart for lego? K'NEX requires greater mental and digital dexterity, and the results are more inspired. The K'NEXosaurus set makes three different critters, all of which move like living things (Can you say vertebrate?). Best of all, the K'NEX pieces can be combined any old way, so your child can take evolution into his or her own hands...

Author: /time Magazine | Title: OUR FAVORITE PLAYTHINGS | 12/9/1996 | See Source »

Since 1977, the strange fish-like structure called Ingalls Rink--home of the Elis--had cast a losing nex on the Crimson...

Author: By Julio R. Varela, SPECIAL TO THE CRIMSON | Title: Icemen Spear Yale's Whale, Torpedo Slow Bulldogs, 7-2 | 11/16/1987 | See Source »

...process with a hidden camera, and all the while permits a hilariously snaky little smile to slither through his indistinct mustache. A few days later Sellers holds a private screening for some of the boys. "That's all for todye," he says briskly as the show concludes. "Nex' week we'll 'ave a prowgram uv eddikytional an' trynin' films, startin' wiv Rififi an' fullowed boi a discussion uv what we've learned. But first -gaow in an' get them jools...

Author: /time Magazine | Title: Cinema: Sneaky Pete & Co. | 3/22/1963 | See Source »

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