Word: next-best
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...slump in attendance over the year before, partly due to the Met's shortage in its chief stock in trade, fine voices. Unexpected blows last season were the loss of its greatest artist and box-office draw, Kirsten Flagstad (holed up or held up in Norway); its next-best Wanerian soprano, Marjorie Lawrence (victim of paralysis); Tenors Jussi Björling (stranded in Sweden) and Tito Schipa (recalled to Italy). Like a consistently losing team, the Met did not attract packed grandstands...
...newspapers, Hearst's Sun-Telegraph, Paul Block's Post-Gazette, Scripps-Howard's Press, were prevented from doing so by the year-old Press-Radio "truce." Lacking the nerve to hit back by throwing Kaufmann advertising out of their papers, the publishers last fortnight did the next-best thing, canceled their own truce. Publisher Hearst took to the air with a news program simultaneous with the Kaufmann schedule. Scripps-Howard took periods immediately before Kaufmann's. Publisher Block bracketed Kaufmann, before & after...
...American Airways became the first transportation company to put geographically off-line Detroit on a direct New York-Chicago trunk line. How important this was to the Fourth City can be outlined briefly: It reduced Detroit-New York passenger fare more than under that in effect over the next-best air routeing. It has carried some 1,900 eastbound passengers out of Detroit in less than a year. It cut 9% to 24% off Detroit-Newark travel time compared to the alternate routeing (American Airways to Cleveland, thence by United Air Lines to Newark). , _ It improved Detroit's airmail...
Billy Burke and George Von Elm. tired after their play-off for the U. S. Open, were there to watch. Most closely they watched one-eyed Tommy Armour. British Open Champion, who was defending his next-best title; Walter Hagen. who recently recovered his putting touch and promised his friends to win at least one important championship this year; Percy Alliss, a plump British professional attached to a club at Wannsee, near Berlin, where Professor Albert Einstein goes sail-boating; elegantly skinny Johnny Farrell; Wiffy Cox, the only pro who played the new U. S. "big ball" (and shot...