Word: next
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Dates: during 1950-1959
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...white Dollarway High School. School officials refused, and a U.S. district court ordered the children admitted at once. The Dollarway school board countered by invoking the placement law, assigned the youngsters to a Negro school and appealed the case to the Circuit Court. The Negroes' next move: to prove, if they can, that the school board acted in bad faith...
...Most Interesting Year." The other Detroit compact cars are also firing up great expectations in the marketplace. Next week Ford, rushing up its introduction by two months to catch Corvair, brings out its front-engine Falcon. Late this month Chrysler, advancing its debut from February 1960, bows with its front-engine Valiant...
This is just a prelude. Next spring Ford will roll out a compact Edsel called Comet. In a year Buick, Oldsmobile and Pontiac will come in both compact and regular sizes. All told, Detroit is betting $700 million on these cars-about $150 million on the Corvair, $100 million each for Falcon and Valiant, $350 million for the "bigger" compacts. How well this huge gamble pays off will affect not only Detroit, but automakers and buyers round the world. Says West Germany's Heinz Nordhoff, president of Volkswagen, with some understatement: "1960 will be the most interesting year...
...Hearing that, Detroit wags recalled the time when Big Bill Knudsen, G.M.'s late president, boasted to Adman Bruce Barton that a certain new-model Chevy was "almost the perfect low-priced car-and it will really become perfect next year when we make one small change." Barton bit hard. "What change?" Deadpanned Bill Knudsen: "We're just going to hang a small hammock under the chassis. Catch all the goddam parts that fall...
...several hundred dollars under the Biscayne, and as much as $2,000 under the most expensive car in Chevy's line, the Impala. One thing that will help Chevy salesmen is the fact that the Corvair will have only a four-door, seating six passengers, at the start. Next January Cole plans to bring out a two-door hardtop with a stepped-up engine designed for the sports-car type. Eventually, he hopes to bring out a station wagon...