Word: next
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Dates: during 1960-1969
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Mexicans will not go to the polls to elect their next President for another nine months, but as of last week everyone knew who the winner would be. His name: Luis Echeverria Alvarez, 47, now Interior Minister under outgoing President Gustavo Diaz Ordaz. Endorsed last week by the ruling Partido Revolucionario Institucional (P.R.I.), Echeverria is certain to be formally named the P.R.I.'s candidate during the party's convention next month. Because Mexico is virtually a one-party state, that nomination is equivalent to election to a six-year term. Since P.R.I.'s founding 41 years...
Despite this brief reincarnation, the rumor persists that McCartney lives, strengthened by the report that a new Beatles movie, in which he appears, will be issued next year...
...because of man's inclination to simplify. The Great Blackout of 1965 was a cause of countless rumors; some people immediately assumed that it was the result of a Communist sabotage plot; others believed that it was an unannounced air-raid test by the U.S. Government. In the next stage, the rumormonger accents certain parts of the story that appeal to him. Last year in Washington, D.C., a rumor swept the black ghetto that Soul Singer James Brown had been killed shortly after finishing a concert in the city. As it happened, Brown had simply flown off for another...
...prove that modern instruments of communication have improved things much. If legend and myth are solidified rumor, so may be the printed picture and word-secondhand hearsay that is susceptible to the same kind of distortion that rumor undergoes in its journey from one willing ear to the next...
...Snarr Advertising had moved to Salt Lake City, boasted assets of $3.5 million, annual revenues of $800,000. Then the Beautification Act was passed. "My heart sank," Snarr recalls, "and the next week my bank called in a loan...