Word: nextel
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Dates: during 2000-2009
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...Rock. Actually, it turns out not to be a city at all but a rather ordinary-looking festival site, albeit larger than most. The festival is all about product placement, advertising and naked commerce. Huge billboards sprout up from the walls around the festival, signs for GE and Nextel, Direct TV and Polaroid 'I-Zone' cameras, and one desperately commercial sign in which a brand of Brazilian beer seems to be ejaculating its contents. Outside the walls hundreds of local kids, mostly in their teens, roam about, most shirtless, some playing guitar, others asking for tickets, others seemingly satisfied...
...Actually, the concert grounds were rife with corporate squads, wandering around in packs, all dressed in uniforms specific to their product team. The AOL squad was dressed in gold T-shirts, the Nextel girls and boys in purple, the Direct TV folks in purple outfits that looked like they had collectively won the Tour de France with the Artist currently known as Prince as their major sponsor. I read once that the British navy in the 18th century used to send bands of men onshore - "press gangs," they called them - looking to force able-bodied seamen to join their ranks...