Word: nextel
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Dates: during 2000-2009
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...Sprint is celebrating its merger with business-minded Nextel is by launching a business-minded phone. The PPC-6700 PCS Vision Smart Device sprint.com $630, or $480 after rebates) can juggle several wireless connections at the same time. If you want to check e-mail and surf the Web, you can hop on a wi-fi network or connect to Sprint's new high-speed wireless network, available in more than 75 major U.S. markets. There's also Bluetooth for printing wirelessly and connecting a wireless hands-free earpiece...
Samsung is far from alone in exploring the sensory frontiers--a trend that is gaining momentum as competition stiffens. Nokia, T-Mobile and Nextel already use brand-specific ringtones. Hotel chains Westin and Hyatt Place are developing custom scents to diffuse in their facilities. Some industries have long used sensory elements in their marketing. Cadillac, for instance, has infused a lab-developed, focus-group-tested "Cadillac aroma" in all of its car seats for years. Branding experts know that, to be effective, olfactory and acoustic assaults must be subtle. "If you make these things feel like advertising, that...
...CEOs fending off fraud charges, the churning stock market. The business world has become obsessed with corporate nuptials. Merger mania is back, executives are cashing out and, if history is any guide, investors should be running for cover. A couple of months ago, Kmart and Sears got engaged. Then Nextel and Sprint announced their $35 billion wedding. Johnson & Johnson is buying Guidant, a maker of medical devices, for $24 billion. Two of the splashiest deals came last week: SBC, the Baby Bell based in San Antonio, Texas, looked poised to swallow its former parent, AT&T, in a deal that...
...line than that, he may end up in the doghouse. Holiday Hookups A rash of late-year megamergers struck the U.S., including health-care firm Johnson & Johnson's $25.4 billion takeover of Guidant; the long-awaited $10.3 billion Oracle-PeopleSoft marriage; phone provider Sprint's $35 billion merger with Nextel; and the uniting of software companies Symantec and Veritas in an all-stock deal worth around $12.5 billion...
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