Word: ney
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...Procter & Gamble, rose from $493 million in 1970 to $563 million in 1972. That figure automatically climbed to $627 million with two acquisitions. Last February, Y & R bought out Sudler & Hennessey, the nation's largest ad agency in the medical-magazine field (billings: $34 million). Last week Ney picked up Wunderman, Ricotta & Kline, which has billings of $30 million and is the largest agency in direct-response advertising, the field in which consumers order goods and services directly from the advertiser. The Wunderman deal lifted Y & R into the No. 1 position in domestic billings, roughly $27 million ahead...
Young & Rubicam International was an old and esteemed ad agency when Edward N. Ney took charge as president and chief executive three years ago last week. Y & R was also, in its 48th year, just drowsy enough to have lost $40 million in billings in the previous 16 months and just fat enough to be carrying hundreds of thousands of dollars a year in excess overhead. The agency needed reorganization. Ney brought in new business, pared the Madison Avenue head-office staff by 25%, and led the survivors in a quick-step cadence of work, work, work...
...Next Ney plans to enter retail-store and industrial-account advertising by acquiring agencies in these fields. He also intends to branch out from advertising to product publicity and corporate public relations by developing a separate Y & R-owned p.r. firm...
...Washington, D.C., recital recently, Brazilian Pianist Ney Salgado was negotiating the tricky rapids of Ravel's Alborado del Gracioso. Suddenly - oops! - several notes failed to sound. Salgado stopped in midpassage, rose and faced his astonished audience. A memory lapse? Finger cramps? Hardly. "The keys are stuck - I cannot go on," Salgado explained walking offstage...
...Napoleon was annoyed with both his commanders. In writing of the battle he described how Marshal Ney "wavered and lost eight hours" and "forgot the troops who were not under his eye." He also referred to the "inexcusable inertia of Marshal Grouchy...