Word: nfl
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Dates: during 1990-1999
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...histories of run-ins with the law, from tennis pro Jennifer Capriati with her marijuana arrest (the charges were later dropped) to baseball legend Pete Rose and his gambling travails. But Benedict and Yaeger describe an entrenched culture of cover-up and tolerance of criminal behavior in the NFL. And they devote nearly a chapter to the Vikings, listing 15 players entangled with police since Green was named the team's head coach...
...Vikings' recent success has heightened public scrutiny of the character of the team and provoked questions about Green's judgment. In the NFL draft earlier this year, he shocked the league when he picked Moss in the first round. Fans of Green's retort that he has pushed hard this season to reform his bad boys. By recruiting a young and charismatic team chaplain, the Rev. Keith Johnson, and being available as a father figure, Green is promoting faith and self-discipline among his wayward flock. Result: a season thus far without incident. Carter, whose drug problems got him waived...
...there is a third view of Rozelle espoused by those who watched him work: he was an iron-willed tycoon who created the business model for all of professional sports. In addition, he figured out a way to make the NFL far more valuable than other sports, including the national pastime, baseball. Rozelle recognized that a sporting event was more than a game--it was a valuable piece of programming. Such media moguls as Ted Turner and Rupert Murdoch have used that strategy to build entire networks. Rozelle, however, did them one better. In the long-winded discussions about...
...from the newly formed American Football League, bankrolled by one of the richest men in America, Lamar Hunt. Rozelle's first trick, one that Rockefeller would have admired, was to put an end to the unprofitable competition. In 1962 he traveled to Washington and persuaded Congress to grant the NFL the first of two exemptions to the Sherman Anti-Trust Act. The exemption enabled Rozelle to fold the two leagues into a single, albeit fragmented, business...
...know, was wonderful new bargaining power. The new revenues went into promoting the game and grabbing an ever greater slice of the entertainment business. "When the networks put up as much money as they did for the rights, they felt they had to promote the game," says NFL spokesman Joe Browne. "And by promoting the game, the game grew." Back in 1960, when the 33-year-old Rozelle accepted the job as NFL commissioner, the combined revenues of the NFL and the franchises were less than $20 million. The NFL this year projects combined revenues of nearly $4 billion. Similarly...