Word: nfl
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Dates: during 1990-1999
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...million: Amount highest-paid NFL player, Steve Young, currently averages per season...
...experience demonstrates that if having the NFL is expensive, not having it is even more so. After CBS lost football, several of its affiliates jumped ship, weakening the network's local-station base. And building a new series into a hit became more difficult because the networks use sports to flog their other shows endlessly. Without a football lead-in, 60 Minutes' audience share shrank from 30% to 22%. CBS eventually sank to third place. With football, the network, which owns stations in seven AFC markets, insisted it would break even by selling more...
...season," says Pilson. For the stations, that can mean an additional $100 million a year. That's good enough even for a bottom-line zealot like Mel Karmazin, chairman of the CBS Station Group. Said he: "We know better than anybody else what it's like to have the NFL and what it's like not to have the NFL. And it sure as hell is a whole lot better to have the NFL...
...conspiracy here, a vile plot to deflect our collective passions from old-fashioned communal endeavors like caucus meetings and political canvassing to field goals and 40-yd. passes. There is no evidence that, for example, the CEO of General Motors sat down with the officials of the NFL one day back in the '50s or '60s and said, "Whaddya say we try the old bread-and-circuses scam?" On the contrary, I believe Americans went into sports mania willingly and with their eyes wide open. There is a human need, perhaps especially in a culture that routinely pits each against...
...Punts on fourth down and loses NFL. Now it's an open field for ESPN with no tacklers in sight...