Word: nfl
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Dates: during 2000-2009
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...season by shredding the Pittsburgh defense for two touchdowns, while Polamalu keyed the Steelers' 27-23 victory with a series of bone-crushing tackles. Now the two are once again sharing the spotlight. On April 24, EA Sports announced the long-haired pair would share the cover of Madden NFL 2010, the newest iteration of one of the world's most successful video-game franchises. It's an honor that's historically been given to the top players of the previous NFL season - and one that may cause Arizona and Pittsburgh fans nightmarish visions of sprained ankles, torn ACLs...
That's because many believe gracing a Madden NFL box is the surest path to the inactive list. Since announcer John Madden first ceded the cover of his eponymous game for the 1999 edition, one of the NFL's quirkiest subplots has been the "Madden Curse," which appears to leave the game's cover boys injured or ineffective the following season. "The jinx thing bites us every year," Chris Erb, a marketing director for the juggernaut video game, said in 2007. "I haven't told this to people, but I've got a bottle of champagne in my office that...
...TIME's Top 10 NFL Draft Flameouts...
RETIRED The only NFL analyst to have worked for all four networks and the voice of the best-selling eponymous sports video game, John Madden, 73, retired on April...
...Madden lent his name to to the Electronic Arts video game John Madden Football; the franchise, later renamed Madden NFL, has sold over 70 million copies. Madden was involved in the programming of the game to enhance its versimilitude and lent his voice to later editions. The game became such a pop culture phenomenon it spawned its own mythology: The Madden Curse, in which players featured on the game's cover that year are doomed to suffer an injury or drop in form...