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...game that for most people is something seen only on television. Jones thinks more of those people should be coming out to games - preferably the ones his team is playing. He likes to point out that just 7% of National Football League fans have ever set foot in an NFL stadium, and he figures that the way to push that percentage higher is to make the stadium experience better than what you get at home. (See 10 things to watch this NFL season...
...television, food and drink - but bigger. Much, much bigger. So at 3 million sq. ft., the Cowboys' new home in Arlington, Texas, is three times the size of Texas Stadium, where they used to play. At a cost of $1.2 billion, it's also the priciest stadium in the NFL - but only until next year, when the $1.6 billion Jets-Giants stadium opens in East Rutherford...
...much discussed incident during a preseason game at the stadium in August, A.J. Trapasso of the Tennessee Titans managed to bonk the JumboTron with a punt, which set off a fuss about whether it would have to be hauled higher. Jones has refused, and for now the NFL has ruled that if another punt hits the big TV, it's a do-over. (See pictures of other stadiums that scored...
...Read "How Cable Sacked the NFL...
...sluggish economy, the new stadium is close to selling out. By mid-September, the Cowboys were reporting that 95% of their club and reserve seats have been sold to season-ticket holders. That's all the more impressive when you remember that the Cowboys, who ruled the NFL in the early '90s, barely rule Texas these days. Between 1972 and 1996 they won five Super Bowls, three of them in the years after Jones bought the team in 1989 and started fiddling energetically with the coaching staff and the roster. But 1996 was the last time the 'Boys...