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...League may simply be following a global trend. The NBA is aggressively marketing to a growing Chinese fan base. And long before they bagged this year's Super Bowl, the New York Giants edged the Miami Dolphins at London's Wembley Stadium last October, in the first regular season NFL game played outside the Americas. Says Chadwick, "There's a global turf war taking place in sport. It's not just about revenue generation, it's about reinforcing and preserving a competitive position." Scudamore didn't need reminding. "If we don't do it, another sport is going to come...

Author: /time Magazine | Title: Chelsea vs. Liverpool in Beijing? | 2/8/2008 | See Source »

...country's top-flight teams in the last five years, from the $218 million that Russian oligarch Roman Abramovich found for London club Chelsea in 2003, to the $1.4 billion shelled out for Manchester United a couple of years later by U.S. tycoon Malcolm Glazer (owner of the NFL's Tampa Bay Buccaneers). The investors' goal: to score a slice of the richest soccer league in the world. Buoyed by rising broadcast revenues and a lucrative fan base swelling from the U.S. to Asia, the 20 teams in English football's top league netted some $2.5 billion in revenues during...

Author: /time Magazine | Title: Can Fans Buy Their Team? | 2/1/2008 | See Source »

...When she took over the Los Angeles Rams in 1979 after the death of her husband, many scoffed at the notion of a woman in charge. So at her first press conference, Georgia Frontiere, the NFL's first female team owner, lashed out at those who "feel there are two different types of people: human beings and women." The team went to the 1980 Super Bowl, losing to Pittsburgh. In 1995, Frontiere enraged fans in California, where the Rams had been based for 50 years, by moving them to her hometown of St. Louis, Mo. The team went...

Author: /time Magazine | Title: Milestones | 1/24/2008 | See Source »

...watch the NFL every single Sunday, and if you don't think those players running up and down that field have utilized steroids, you're lying. And if you're lying, that means you can accept it in one sport but not in another. The truth is, we're not going to spend $50 for a ticket to go see our neighbor play baseball. The truth is we want these [athletes] to be what they are. We don't want them to ever miss a game. We want them to play superhumanly. Then, we complain when they do what they...

Author: /time Magazine | Title: Not Another Diet Book: Montel Williams | 1/11/2008 | See Source »

...just a game,” high school coaches wouldn’t pressure their players to get back in the game after concussions, and NFL players wouldn’t hobble off the field, only to get a cortisone shot so they can come back without feeling any pain. If it was “just a game,” then minor league kids wouldn’t feel forced to turn to performance enhancing drugs to keep up with their peers and get a shot at the big time. If it was “just...

Author: By Aparicio J. Davis | Title: More Than A Game | 1/6/2008 | See Source »

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