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...play-off victory since winning the championship in 1947, as the Chicago Cardinals, the St. Louis--now--Arizona Cardinals are in the midst of the longest play-off dry spell in the league. The Cardinals have also set the records for the lowest attendance and revenues in the NFL. Now the Bidwill family, which has owned the team since 1933, is predicting that its swanky new nest in Glendale will help resurrect the much maligned team...

Author: /time Magazine | Title: Changing The Play | 9/6/2006 | See Source »

Actually, the teams that are consistently in the play-offs tend to be the ones with the best players, coaches and managers. That they happen to play in a new stadium may be more of a coincidence. A stadium-building program that the NFL started under former commissioner Paul Tagliabue, who left office in July after 17 years, has helped finance a dozen new playing palaces. That includes such venues as New England, Pittsburgh, Seattle, Philadelphia, Denver and Washington. Sure, the Super Bowl--champion Steelers play...

Author: /time Magazine | Title: Changing The Play | 9/6/2006 | See Source »

...tour of the red-carpeted locker room and the carefully manicured, natural-grass playing field. ("It's Tifway 419," he points out.) Even though the team has been a loser on the field, it has been a winner on the books; it's difficult to lose money in the NFL. The $50,000 investment made by Michael's grandfather in 1933 has mushroomed into a franchise worth more than $700 million today. And while the Cardinals have historically made less money than other clubs, they're hardly in the poorhouse. This year, for example, they'll get the same...

Author: /time Magazine | Title: Changing The Play | 9/6/2006 | See Source »

...ready for some football? The NFL season kicks off this week. But if the on-field action isn't enough for you, there's a plethora of new pigskin-themed movies, television shows, books and even a board game for armchair quarterbacks of all ages. Pads and helmets not required...

Author: /time Magazine | Title: Piling On | 9/3/2006 | See Source »

WHADDYA KNOW? If you know what number Da Bears retired to honor Dick Butkus, you'll probably score pretty high in the new NFL Gridiron Trivia Challenge game. If you're asking "Dick who?", you haven't got a Hail Mary's chance...

Author: /time Magazine | Title: Piling On | 9/3/2006 | See Source »

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