Word: nice
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Dates: during 1920-1929
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Obviously, all of the 2,534,658 readers of .the Ladies' Home Journal are not nice old ladies. In fact, there are not that many nice old ladies who can read, in the U. S. Who, then, makes possible this circulation? Perhaps an advertising campaign which has been carried on sporadically more than a year may answer the question...
More advertisements re-whetted jaded appetites in 1926 and 1927 -"DANCE MAGIC, Jahala the beautiful" ... "Will Every Marriage End in Divorce Within Eleven Years?" . . . "Must the American Theatre be Salacious to Live?" ... "What a Nice Girl Can Do." . . . But still the contents remained comparatively pure and the circulation grew...
Last week the April issue of the Ladies' Home Journal was announced with full-page newspaper displays which shouted: "Ring down the Curtain on the Obscene! Obscene books, obscene magazines, obscene newspapers and obscene plays [nice word, obscene-a word to get a kind of circulation with] are multiplying with astounding rapidity throughout every corner of the United States! [Exclamation marks are sometimes effective] ... Women's clubs, churches, teachers and all decent folk in general owe it to themselves to face the facts- the sinister facts, as set forth by Frederic F. Van de Water...
...theatre censorship in Manhattan-which genteelly referred to the three recently attacked plays but did not mention them by name.* The article made such conclusions as: "It is possible that both sides were right. . . . Perhaps, after all, New York does not care particularly what happens." And then the nice old ladies and other dime spenders read an editorial entitled, "Part Men, Part Goats," by Barton Wood Currie, who came from the New York Evening World to the Country Gentleman and from there in 1920 to edit the Ladies' Home Journal. Said he: "There is a new order of nobility...
...this were the whole story, the Golden Day could not have existed at all. But the new nation had its hour of glory. It occurred in that brief moment, when there was a nice balance between farm and factory, when maritime contact with the Orient and the Mediterranean was widening the native horizon, when--to quote the author--"the inherited mediaeval civilization of New England dried up, leaving behind a sweet, acrid aroma ... when in the act of passing away, the Puritan begot the transcendentalist." Emerson, Thorean, and Whitman rediscovered the treasure house of the past and envisioned...