Word: nice
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Dates: during 1950-1959
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...their grandiose advertising claims, the soapmakers are often in trouble with the Federal Trade Commission. P. & G. admen have a simple explanation for the free-handed promises: "Have you ever listened to women talk? They never say, 'That's a nice hat.' They say, That's absolutely the cutest hat I've ever seen.' Women talk in hyperbole. So that's the way we've got to talk to them. It's the only language they understand." Nevertheless, P. & G. has had to stop claiming curative powers for its shampoos, that...
Imagine the boys' surprise when they found that their new horse was a white elephant! But he was a very nice young elephant, so they decided to train him. Before they could even try though, he gave one flap of his mighty white wings, and flew off into the sun, back to his seven masters...
...realism lies in Hammett's dialogue, his insistence upon accurate details. Hammett's detectives were never brilliant thinkers; Sam Spade is a tough monkey with a head as soft as the next guy's when it meets a flying blackjack or a loaded whiskey. Hammett's policemen aren't nice fellows, there is little romance in their jobs and they often become upset. Some times they even slug law abiding citizens...
...Moon Is Blue. Disapproved by the Legion of Decency and the U.S. Navy, but a nice little comedy all the same (TIME. July...
...Moon Is Blue. Disapproved by the Legion of Decency and the U.S. Navy, but a nice little comedy all the same (TIME, July...