Word: nichier
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...million) were, if not home runs, all solid doubles built on female audiences apparently dying to leave the house. "The lesson was you don't need guys to make money on a movie," says Steve Mason, box-office analyst at FantasyMoguls.com. "You can make movies that are a little nichier and still do remarkably well." Animated films Wall-E ($216 million) and Kung Fu Panda ($212 million), meanwhile, served the quality-starved family audience...
...fragment, with a digital cable channel and a bootleg Internet remix for every consumer, while the online version of real-life-simulation game The Sims promised players a chance to be virtually together, alone. The mainstream became more mainstream (that is, more reverent and safe); the niches got nichier (more outre and provocative). E pluribus, pluribus...
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