Word: nicked
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...State trio has produced its first truly lovely song. Lead singer Isaac Brock crows about various misadventures that inevitably melt away ("Even if things get a bit too heavy/We'll all float on") while the rest of the band makes bouncy, happy noises in the background. It's how Nick Drake's Pink Moon might have turned out if ol' Nick had been just a little happier. Perfect for a backyard sing-along as summer's last party winds down...
What's surprising about this irresistibly catchy ad is that it was created not by a fitness-advocacy group or a health organization but by Nickelodeon, a TV network aimed squarely at kids. Like any commercial network, Nickelodeon (or Nick, as it is universally called) is out to make money. Keeping viewers attached solidly to their seats is the traditional way to do that. But Nick also wants to be more than just a medium for selling toys and sugary processed food. "Our mantra is, what's good for kids is good for business," says Marva Smalls, chief of staff...
...Nick put together a campaign it called Let's Just Play, which included not only on-air spots but also a series of events co-sponsored by the Boys and Girls Clubs of America in six major cities, including Houston; Spokane, Wash.; Miami; and Atlanta. Thousands of kids showed up last summer to participate in all sorts of physical activities, and the program is expanding this year to take in more cities. Beyond that, Nick is planning to give more than half a million dollars in direct grants to schools and other organizations. The money will help reinstate PE classes...
...Nick isn't focusing on just physical activity. The network has commissioned research to understand how kids make eating choices. It's also working with food companies that use characters like SpongeBob SquarePants to decorate their packages with splashy blurbs filled with facts about nutrition. And that, says Smalls, will be great for business: "If we connect with kids and arm them with the tools they need to navigate difficult issues, then when they do want to watch television, they'll come back to us." --By Michael D. Lemonick
...Clean she plays the drug-addled wife of a rock star, whose death forces her to take stock and attempt to break her habit in order to win back the custody of her nine-year-old son. Nick Nolte lends sturdy support as the rocker's grieving, generous father, but Cheung?speaking in English, French and Cantonese?carries the movie. The question is whether this meandering, predictable fable of regeneration was a load worth bearing. We say no. At any rate, Cheung won for Clean and not for the film from which her performance was almost completely excised...