Word: nickel
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Dates: during 1940-1949
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...secret is it that Lou Maxon got most of his big accounts by first soliciting only the nickel-and-dime end of their business: direct-mail advertising. The rest of the account followed. Today, word that Maxon's is doing a direct-mail campaign for another agency's client is enough to send shivers up and down that agency's spine. For Philadelphia's austere, venerable N. W. Ayer & Son, the shivers materialized last week. From Ayer, which handles the rest of Ford Motor Co.'s national advertising, (McCann-Erickson has the branch advertising...
...because since then Alaska has ex ported more than $1,250,000,000 in fish, furs, gold and other metals. And Alaska's 70,000 inhabitants (half of them Indians) have not yet scratched its natural resources, which include water power, lumber, oil, iron, zinc, copper, chromite, antimony, nickel, platinum, tungsten. But Johnson also got his money's worth in natural defense, for today Alaska is one of the U. S.'s two most important outposts against invasion from the Pacific (the other: Hawaii). Today Army and Navy are rushing to spend more than six times what...
...distributor of phonograph music is the humble jukebox, which absorbs some 44% of the output of U. S. popular records, plays them at a nickel a throw in bars, dance dives and lunch counters throughout the U. S. In its simple form, the juke-box is complete with coin slots, colored lights and automatic record-changing mechanism for a stack of twelve to 24 discs. But during the past year, in a few western and midwestern U. S. cities, the juke-box has been menaced by science's onward march. The menace: a chain system of jukeboxes, all wired...
...Magic Music's headquarters in the Penobscot Building, studio operators, working six-hour tricks with telephone-girl's headsets, paraded back & forth before long rows of phonograph turntables, each supplying a different bar or nightclub. As patrons dropped their nickels into the slot and phoned their requests, the operators consulted their elaborately cross-indexed files, picked the disc from among 8,000 titles, played it back to the club the request came from. To music-hungry Detroiters, the climax of the evening came when they discovered they could have their requests played not only in their...
...Strategic materials to burn. The Allies controlled about one-quarter of the world's copper, more than half its rubber, about 40% of its tin, one-third its zinc, practically all its nickel...