Word: nickel
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SNAP, CRACKLE, PAY Following Kellogg and Quaker Oats, General Mills just raised cereal prices 2.5%, adding a nickel or dime to boxes of Wheaties and Cheerios. It's a risky move for the industry, what with low grain prices, inflation nonexistent and cereal selling for about $2.85 a box. In the past few years, consumers and investors have punished Kellogg for raising prices; it reported a 30% slide in earnings last week, and its CEO was eased out this year for the poor performance...
...nickel," he explains. I pull a five-cent piece from my pocket and hand it up to our shaken driver. Daniel receives it gratefully, drawing it to his mouth and delivering a full-bodied kiss. He breathes a deep sigh of relief and settles serenely into his seat. The car's path straightens and achieves a perfect pitch of vibration as we lock in the cruise-control at 107 mph. Next stop: Times Square...
...give me your MTV-logoed North Face parka, and I'll cough up a nickel for your disadvantaged friend." No deal. The line again shuffles forward. We bid Judd Hirsch adieu and greet the cast next door...
...give me your MTV logoed North Face parka, and I'll cough up a nickel for your disadvantaged friend." No deal. The line again shuffles forward. We bid Judd Hirsch adieu and greet the cast next door...
...Harvard students had a nickel for every time they or their friends criticized campus social life, the College would probably churn out fewer consultants or investment bankers...