Word: nickell
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...papers as usual, and sales are off 12.5%. The fat Times is faring best, say the dealers, with a dropoff of only 5%-not bad considering the fact that it has doubled its newsstand price to 10?. As for the Herald Tribune, which also hiked its price by a nickel, circulation is off-but just how much will not be known until the Audit Bureau of Circulation releases its next official, semiannual report sometime after Sept. 30. "It has held up better than we anticipated," says Trib President Walter Thayer cautiously...
...Additional revenue must be obtained," said Board Chairman Arthur Hays Sulzberger and Publisher Orvil E. Dryfoos, "to make up for our losses." Which is no news to New Yorkers, who have been paying twice as much (10?) for the Times ever since its reappearance last month. Some found the nickel boost too much to bear, and some discovered during the 114-day strike that they could live without the Times. The result: circulation last month was down 6.7% from April...
Clippers & Trimmers. Like all storage batteries, nickel-cadmiums work by taking on a charge of electricity from an ^utside source and converting it into chemical energy for storage. When called upon, they gradually convert the chemical energy back into a steady current of electricity, which lasts long enough to run the portable typewriter up to ten hours before recharging is needed. Auto batteries use lead and acid as the elements to produce their chemical action; nickel-cadmiums use nickel and cadmium electrodes. European engineers after the war developed a way to make them compact in size and to seal them...
...runaway success of transistor radios showed the U.S. consumer's fascination with what is simple and portable, and attracted U.S. industry to the virtues of the nickel-cadmiums. Skil Corp. and Black & Decker sell cordless electric hand drills, hedge trimmers, grass clippers and other tools that are powered by a small nickel-cadmium power pack built into the tool or strapped to the user's belt. Remington, Schick and Norelco have battery-run shavers. Sunbeam has a cordless shaver and kitchen mixer, General Electric a toothbrush, Fairchild a home movie camera. Nickel-cadmiums also power a growing variety...
Demand seems certain to grow: eager research labs are rushing the development of battery-powered vacuum cleaners, refrigerators, vending machines, and even battery-heated clothing. And where nickel-cadmiums are not powerful enough to do the job, there is already a newer silver-cadmium rechargeable battery, which is even more expensive but packs a compact electrical wallop strong enough to drive portable industrial machinery...