Word: nickell
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...Even a nickel wasn't worth five cents any more. In a survey of Manhattan, the Daily Mirror found that a candy bar cost 7?, shoelaces were two for 15?. In a penny arcade, slot-machine psychoanalysis was 2? throw. Quipped one shopkeeper, overhauling his price lists on patent medicines: "If you experience stomach distress due to hyperacidity, it will now cost...
Stripping down a car to the thousands of parts Ford buys from suppliers, Browning took a long, hard look at the pieces. That nickel-plated horn button emblem, couldn't that be replaced with a painted emblem? It could and would be. Savings: 8.9? per item; total saved...
...Elimination of two-tone paint, nickel-trim caps on the steering-wheel crossbar. Saving: 49½? per item...
Marshall Field had taken a hard look at a set of hard facts. No. 1: circulation had shrunk 40,000 (to 335,000) in the three months since he raised his price to a nickel. (But Colonel Robert R. McCormick's Tribune, still 3?, was rocking along at a 1,100,000-a-day clip.) No. 2: newsprint, $61 a year ago, had gone up to $85 a ton. No. 3: hard-headed John S. Knight, whose Daily News is the Sun's landlord, had raised the rent $800,000 a year. (The late Daily News Publisher Frank...
Parking Place. In Portland, Ore., a drunk, draped over a parking meter, was removed by police, protested: "I put in my nickel; I got 20 minutes more...