Word: nickelodeon
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...fact, Disney's successful moves, along with similar ones by Nickelodeon, which is in the teen-star business too, have created something of a boomlet in the child-talent business. Big agencies such as CAA and William Morris Endeavor now have dedicated youth departments. "What used to happen is that we would find the talent, and there would be a feeding frenzy," says Marsh. "Now that we've shown these are potentially viable clients for them in the long term, talent agencies have become more aggressive in finding their talent before we do." And locating them, he says...
...experts in music and child development aren't surprised that "Single Ladies" won Best Song at the Nickelodeon Kids' Choice Awards or that an army of little kids have mastered Beyoncé's saucy, ring-on-it hand flip. (See pictures of pregnant-belly...
What you miss most from the '90s: Nickelodeon...
MILEY CYRUS weeps at Nickelodeon Kids' Choice Awards after dream of getting slimed goes unfulfilled...
Still, it was hardly a straight path to the top. After struggling to get a response from several networks, the show first got traction on the Internet, where Nickelodeon execs noticed the secret ingredient that makes Yo Gabba Gabba! work: funk--lots of it. The songs are set to contagious hip-hop beats, and the animation is so retro it looks like a rave party for kids. "We have all the traditional elements, but they are repackaged in a contemporary way," says Jacobs...