Word: nickelodeon
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Dates: during 1990-1999
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...Shepherd of the Hills was on the reading table, the pretty Gibson Girl you had seen in a magazine was on your mind. You wondered if you wanted to see Maude Adams in her return engagement as Peter Pan. Or perhaps brave the odors and chatter of the nickelodeon to catch that spunky new girl--her name, unpublicized at the time, was Mary Pickford--people were talking about in Ramona...
...husband Gustave, a cable television pioneer who helped develop the Nickelodeon channel aand pay-per-view technology, gave 14.5 million to the Harvard Law School, where they met, $10 million to establish the Hauser Center for Nonprofit Organizations, and $5 million to the women's matching fund...
...last week the opportunity to pair the largely fuddy-duddy CBS assets--broadcast television, radio and outdoor advertising--with Viacom's hipper, younger, cable and movie-studio properties--MTV, VH-1, Nickelodeon and Paramount Pictures--was a deal too good for Karmazin not to persuade Redstone to believe in. "Look, we didn't need a studio," Karmazin says, smiling. "But nobody in the world can tell me it's a bad idea to have...
Those assets include household names like CBS, Paramount, MTV, VH-1 and Nickelodeon in addition to properties such as UPN, TNN, Showtime, Simon & Schuster publishing and others, giving the company cradle-to-grave demographics. For example, CBS draws the 50-plus crowd, which will be more than offset by Nickelodeon's and MTV's decisively Gen Y and younger constituency. "My kids will respect me more because I'm involved with a channel [MTV] they actually watch," says CBS president Leslie Moonves...
...Cable Programming] MTV, TNN, Nickelodeon, Showtime...