Word: nickelodeon
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...reality MTV. That network's film division is distributing Murderball--which Shapiro says is "definitely more MTV than PBS"--and will give it plenty of on-air promotion this month. MTV's kid brother, Nickelodeon Movies, put money into Mad Hot Ballroom. When dockers go to Nick and MTV rather than to the New York State Council on the Arts for support, something has changed. Docs have stopped relying on government sponsorship which was drying up anyway) and found allies in the marketplace. Mark Zupan, one of the "stars" of Murderball, will be part of Reebok's "I Am What...
Studios on a never-ending hunt for a young Julia Roberts have found a contender close to home--the star's niece, EMMA ROBERTS, 14, daughter of actor Eric and star of the Nickelodeon show Unfabulous. The toothy teen, just signed by Paramount Pictures for a comedy called Camp Couture, is one of several celebrity offspring going into the family business. It's neat. They're like their elders--but cuter...
Though Little Lulu has been hard to find, "Nickelodeon Magazine" has almost secretly been funding new kids comics. Though usually unavailable in comics shops, since its inception in 1993, the cable-network affiliated monthly has been commissioning many of alternative comix' most interesting artists to fill its back pages. Why they have yet to collect the best of these works into a full book is beyond me, but at least they have finally issued a short compilation in magazine form as part of the their "Nick Mag Presents" series (58 pages; $5). Available where the magazine is sold, the issue...
...Comparing the Nick Mag comics issue with "Little Lulu" reveals some interesting similarities and differences. The use of licensed characters is one thing the two share. I'll admit to having a knee-jerk negative reaction at seeing Spongebob Squarepants and Jimmy Neutron, two characters who started on the Nickelodeon TV network, with their own strips. Synergistic marketing makes me queasy. But it's easy to forget that Lulu was already a star of other media and advertising campaigns at the time of her comic book appearance. What the creators do with the characters matters most, as proven by Lulu...
...Irving Tripp evoke as many "HAW!"s today as they did when they first sat in racks at the soda shop. The Nick Mag special comics edition may not be as lasting but still has humor and a good heart. Hopefully it will serve as an example for Nickelodeon to collect more of their comics work, under the guidance of a strong editor, into what could be a major anthology for both children and adults...