Word: nickelodeon
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...Bynes didn't need a car or a Kobe when she turned 16. She wanted a starring role in a film, and she was prepared to be patient. She has been called the new Lucille Ball and the next Gilda Radner, thanks to her deft, daft turns on the Nickelodeon skit-com series All That. Nick's Kids Choice awards named her Favorite Television Actress three years running. But, she says, "I want to be looked at as an adult actress. That's why I didn't want to do a big movie when I was 11. I was waiting...
Rich Ross, Disney Channel's president of Entertainment and a former programming sachem at Nickelodeon, is more emphatic. "Kids' TV is where you find the stars, not of tomorrow, but of today," he avers. "Movie directors don't need casting tapes anymore; they just need to turn on the TV. This is a golden age--Mickey Rooney and Judy Garland...
...dearth of English-language TV shows that feature Latinos. At 46, he fights for these shows--and wins. He co-founded Si TV to produce them, and its show The Brothers Garcia, a comedy based partly on Valdez's childhood with nine siblings in Colorado, is a hit for Nickelodeon. This summer EchoStar will distribute the new Si TV network, the first English-language channel for Latinos, to U.S. cable and satellite customers...
...might help things along that a Miss Spider TV special will run on Nickelodeon at the end of March and that Callaway and Kirk are also developing a TV series based on both Miss Spider and Nova the robot. On the other hand, the territory they're entering is not unpopulated. Rolie Polie Olie, a geometric tyke who lives on a robotic planet and who, like Nova, is a computer-generated image, is already on the Disney Channel, and his catchy theme song is lodged in the junior set's hearts. (Callaway doesn't see it as a threat...
...Exodus and aiming slingshots at large bottles for a hands-on study of David and Goliath. Adolescent souls are being wooed with skateboarding, surfing and hiking classes that teens attend with gear in one hand and Bible in the other. In short, churches are preaching to members of the Nickelodeon generation in the showy, attention-grabbing language they understand...