Word: nickelodeon
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...then, one of the recipients of their letter-writing campaign responded. Sumner Redstone, chairman of Viacom, put the kids and their message on his Nickelodeon Channel. News of the crusade spread everywhere--and outside contributions began streaming in. A Texas company kicked in $5,000; a homeless Alaskan scraped together $100; a destitute elderly woman mailed in a dollar, calling it "all I can afford." When Casey Reed, a Wisconsin trucker, heard about the kids on his radio, he sent $200 and spread the message on his travels...
...Brunswick. There his father Jacob Mayer struggled as a junkman. Little Louie, half starved, battled anti-Semitic bullies and helped his father--whom he despised as much as he adored his mother. Escaping St. John in his late teens, he moved on to Boston, where he discovered the Nickelodeon, the embryo of the moving-picture business. Quick to seize his opportunities in the young business of film distribution, Mayer earned a breakthrough $500,000 by putting up $50,000 for a lopsided 90% of the New England ticket sales on the first movie blockbuster, The Birth of a Nation...
This is the basic cast of "Rugrats," one of Nickelodeon's most popular cartoons. In every episode, Tommy, Chuckie, Phil and Lil take on the rest of the world in fun adventures and tackle surprisingly adult issues in a manner which still leaves room for poop jokes. The great thing about the series is that while small children love the simplicity of the adventures, the show also throws in enough sophisticated humor for older viewers to have a good time watching...
That might be an appropriate warning to all the other movies contending for children's movie money in this kid-glutted holiday season: with a brand loyalty earned every day for years on Nickelodeon, The Rugrats Movie has a chance to torpedo the competition. Will Disney-Pixar's entomological epic A Bug's Life run for cover under the nearest anthill? Will Babe: Pig in the City, the squeal--sorry, sequel--to the 1995 surprise hit, turn out to be so much baloney? In December, will The Prince of Egypt prove to be a hit of less than biblical proportions...
...hipsters: Busta Rhymes and Iggy Pop, Lisa Loeb and Lou Rawls, Beck and DEVO (whose co-begetter, Mark Mothersbaugh, wrote the film's score). There is also The Rugrats Movie itself, a knowing festival of pop-cultural citations, evocations and plain old rip-offs. Says Albie Hecht of Nickelodeon, which conducted "parent-focused research" to broaden the project's salability: "We worked hard to make sure the themes appealed to adults as well as children." Adds Klasky: "A lot of adults would fall asleep if there were no 'second level.'" Translation: This ain't just kid stuff...