Word: nickelodeon
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More importantly for cinemusical purposes, there are plenty of occasions for songs and production numbers, cued in more or less naturally. 'Boys & girls bicycle to a picnic under leafy shade and sing about it en route; Billy De Wolfe sings At the Nickelodeon; Pearl Bailey clears away dishes or flicks a dust rag at a bannister while she chaws out a couple of songs...
...time. Televiewers of CBS' Film Theater of the Air are currently startled by the sudden insertion of a 60-second commercial. After a hasty, soap-opera-type synopsis of previous action, the film resumes. Jerry Danzig, CBS associate director of programs, explained this reversion to the old nickelodeon technique: "A sponsor won't buy a picture and wait an hour for sponsor identification." He added, ominously: "We're establishing a precedent...
...bright but inattentive student. He was good at cards, but he usually passed on the money he won to needier friends. At 20 (1906) he left Charles University and came to the U.S. where he spent seven years. He worked in an iron foundry, played the piano in a nickelodeon, managed an iron works. The seven U.S. years he summed up: "I set out to become a captain of industry but that was a great shipwreck. Making money meant nothing to me. Of course, I didn't like to be without it. If I saw a book I wanted...
...feature, "The Private Affairs of Bel Ami," stars George Sanders, Angela Lansbury, and Ann Dvorak, and is just about the most detestable bilge that has been flung at a screen since the nickelodeon went out. It's dull...
...techniques are still varied and far from smooth. Some telecommercials are as outdated as the nickelodeon's between reel slides: static, leering mink-coat models or unwinking concentration on a bar of soap. Some are working along promising lines: most admen admire Lucky Strike's cartoons and its battalion of animated, marching cigarettes...