Word: nickelodeons
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Viacom, which owns Nickelodeon, violated the commercial time-limits regulation roughly 600 times and breached the product placement rule on 145 occasions. Disney, via its ABC Family Channel subsidiary, faced similar, if less widespread, charges. But while both corporations offered predictable excuses for their transgressions—citing inadvertent errors resulting from computer and human lapses—the current culture of excessive commercialization is frightening, and the FCC was right to directly censure the companies...
...YOUR CHANNELS DO IN CHINA? Nickelodeon is the highest-rated product on the CCTV [China Central Television] kids' channel. And we expect to triple our distribution by the end of the year to make the total distribution of MTV China about 10 million...
...CHAIRMAN AND CEO OF VIACOM, THE AMERICAN MEDIA GIANT, WAS IN China last week to announce new business ventures in that country for MTV and Nickelodeon. Back home, meanwhile, another Viacom network, CBS, was weathering the flak over its disputed report on President Bush's National Guard duty. Redstone spoke with TIME's Neil Gough in Guangzhou...
...While there is a built-in Content Advisor in Internet Explorer and a SafeSearch feature in Google, I found both ineffective: they either fail to block pornographic websites altogether or block so many sites that your browser becomes unusable. (For example, I was unable to log on to the Nickelodeon kids' site nick.com using Internet Explorer's Content Advisor...
What's surprising about this irresistibly catchy ad is that it was created not by a fitness-advocacy group or a health organization but by Nickelodeon, a TV network aimed squarely at kids. Like any commercial network, Nickelodeon (or Nick, as it is universally called) is out to make money. Keeping viewers attached solidly to their seats is the traditional way to do that. But Nick also wants to be more than just a medium for selling toys and sugary processed food. "Our mantra is, what's good for kids is good for business," says Marva Smalls, chief of staff...