Word: nickelodeons
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This is a big change from as little as a decade ago. "When I first went around with the script for Clueless, everybody passed on it because it was from a young girl's point of view," says director Amy Heckerling. "They thought maybe it would be O.K. on Nickelodeon, but young guys were who you wanted to get into theaters." Now the girl-centric movie is proving to be as popular an entertainment as the boys' big-bucks shoot-'em-ups. The newest chicklet flick, Freaky Friday, opened to surprisingly strong reviews and box-office numbers last week...
...surpassed African Americans as the largest minority group in the U.S. According to Susan Porjes, a retail analyst based in Honolulu, Hispanic parents spend a higher percentage of their income on children's clothing than other ethnic groups do. That helps explain why Target has licensed characters from the Nickelodeon show Dora the Explorer (whose title character is Latina) and why Kmart has signed the Mexican pop singer Thalia to develop a line of clothing...
Everybody got along really well. When the Nickelodeon people came up with the idea of having these two worlds collide, the Rugrats and the Wild Thornberrys, I don't really know if they knew what they were going...
Eight years ago, how many people thought that tapes of old games like the 1979 Rose Bowl or the 1968 World Series could have much value? Brian Bedol did. As a developer of Nickelodeon's all-rerun Nick at Nite sitcom programming in the early 1980s, he had proved, as he puts it, that "once you take something out of the attic, polish it and put it on display, it becomes an antique." So in 1995 Bedol created the Classic Sports Network and showed that the allure of sports TV is more powerful than most people imagined. ESPN bought Classic...
...still expected to don the latest A&F fashions. Michael J. Skey ’03, who was recruited for a merchandising post at Abercrombie, describes the odd site of middle-aged men walking around in vintage cargo shorts and throwing around slang faster than Justin Timberlake at the Nickelodeon Kids’ Choice Awards. “It was disconcerting,” says Skey. “These guys were like my dad’s age,” he says. “It was just kind of an eerie feeling...