Word: nickelodeons
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...kids' business is not child's play. "Launching a lot of different variants does not necessarily help a brand," says Nicky Parkinson, U.K. managing director of children's TV channel Nickelodeon. "The more you launch, the more you can kill it." Others say that kids see through any programming based on a slick marketing idea and not much else. "People have come to me with the bed linen designed before they've thought about the main characters," sighs Kate Fawkes, a consultant to HIT Entertainment who oversaw the development of Bob the Builder and is now working...
Parents have managed to develop a mysterious immunity to the virulent cheer of their kids' entertainment. Childless STEVE BURNS, 27, was not so lucky. As host of Nickelodeon's relentlessly upbeat Blue's Clues for five years, Burns put up with all manner of manic happiness, but last week he bitterly announced his departure from the show. "I didn't really want to become Krusty the Klown in front of the nation," said Burns, who, along with animated dog pal Blue, helped teach kids deductive reasoning while prodding them into spending $1 billion on Blue's Clues merchandise. Burns will...
...generation after generation of Americans. To the gold seekers of 1850 no less than to the desperate migrant Okies of the Depression, to the wannabe actress on the bar stool in Schwab's as to the migrant lettuce pickers from Mexico and the Jewish kid getting into the nickelodeon business, California signified hope, plenty, release and transcendence. It was the New World's New World. "That's why I can hardly wait/Come on and open up that Golden Gate/ California, here I come...
...Dogs Out (the title of the album as well as the single) has sprinted up the charts and into the Top 10 faster than Marion Jones. A fixture on MTV and Nickelodeon, the tune has excited kids, annoyed parents and scored in the major leagues; it was chanted by thousands of Mets fans when their team clinched the National League championship last week. The song and the group have stoked thoughts of an island-music resurgence to match the influence of Harry Belafonte in the '50s and Bob Marley...
...Dogs Out" (the title of the album as well as the single) has sprinted up the charts and into the Top 10 faster than Marion Jones. A fixture on MTV and Nickelodeon, the tune has excited kids, annoyed parents and scored in the major leagues; it was chanted by thousands of Mets fans when their team clinched the National League championship last week. The song and the group have stoked thoughts of an island-music resurgence to match the influence of Harry Belafonte in the '50s and Bob Marley...