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...professional wrestling. (Professional wrestling? It would be fair to say the report passed up the chance to observe that some of this "children's" programming is skeevier than anything in R-rated movies.) At the Senate hearings, McCain raised the example of Sony Pictures attempting to place ads on Nickelodeon, a network specifically created for kids, for the skull-blasting Bruce Willis film "The Fifth Element," which was rated PG-13. Nickelodeon refused...

Author: /time Magazine | Title: Washington to Hollywood: Oh, Behave | 9/16/2000 | See Source »

...weird sitcoms are more interesting than bad, generic ones. But they're still bad. The creators of the brilliant '90s Nickelodeon children's show The Adventures of Pete and Pete have brought their cartoonish, jump-cut surrealism to The War Next Door. The clever premise has a CIA agent turned car salesman followed to the suburbs by his evil, supergenius archenemy. It turns out, though, that the same team also wrote Snow Day, and unfortunately this show veers toward their more recent work, with flat jokes and obvious dialogue. At its best it's a dumb adult show that really...

Author: /time Magazine | Title: The War Next Door | 7/24/2000 | See Source »

...favorite story about parents, kids and TV comes from Linda Ellerbee, the producer of children's public-affairs shows for Nickelodeon. One night Ellerbee was trying to get the attention of her two children, who were glued to the TV. In desperation, she yanked the set out of the wall and tossed it out a second-story window. Hours later she guiltily found it lying in a heap on the lawn. She brought it inside and plugged it in. To her horror, it still worked. "Damn!" she said. "You can't even kill the sucker...

Author: /time Magazine | Title: Kick the TV Habit | 7/17/2000 | See Source »

That was until Monday, when, seven months after the New Year, H. J. Heinz decided to drop a bombshell on an American public: In an attempt to recapture the Nickelodeon market, the Pittsburgh-based condiment giant is planning to introduce green - yes, green! - ketchup in October of this year...

Author: /time Magazine | Title: Green Ketchup? Please, I'm Trying to Eat Here | 7/10/2000 | See Source »

...program's success is not surprising, especially considering the results of a new survey conducted for the Nickelodeon channel and TIME. What emerges from the poll of 991 kids, ages 9 to 14, plus 400 parents and 103 middle school teachers, is a noteworthy disconnect in many families over parental involvement in their children's education. While 92% of the parents said they are very interested in their kids' schoolwork, the number falls to 75% when kids were asked if this is true of their parents. Similarly, 77% of parents said they help the kids with homework to help them...

Author: /time Magazine | Title: Paging all Parents | 7/3/2000 | See Source »

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