Word: nickelodeons
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...last week the opportunity to pair the largely fuddy-duddy CBS assets--broadcast television, radio and outdoor advertising--with Viacom's hipper, younger, cable and movie-studio properties--MTV, VH-1, Nickelodeon and Paramount Pictures--was a deal too good for Karmazin not to persuade Redstone to believe in. "Look, we didn't need a studio," Karmazin says, smiling. "But nobody in the world can tell me it's a bad idea to have...
...dress like Posh Spice still wants to be a kid; after all, only kids get to play dress-up! And if kids seem to be growing up faster than they used to, the fault may lie partly with adults, especially some of those in the entertainment business. Says Nickelodeon president Herb Scannell, who commissioned the poll: "One of the problems we have in this industry is we make assumptions: kids don't want to see movies with kids; they want to see movies with teens, movies with aliens. We're not listening to kids...
From mid-May through June 1, just a few weeks after the Littleton, Colo., shootings, New York-based pollsters Penn, Schoen & Berland Assoc. sat down with 1,172 kids, ages 6 to 14, in 25 U.S. cities. The poll was conducted for Nickelodeon, the children's TV channel, and TIME. Kids from a sample weighted to match U.S. demographics were interviewed one-on-one and without their parents in a venue where most feel at ease: a shopping mall. Pollsters also interviewed 397 parents...
...kinds of ventures has been steadily worn down, ever since Channel One began offering schools free video equipment in return for showing kids a daily TV newscast filled with commercials. Now some companies are allowed into schools to do their market research. Noggin, an interactive TV network created by Nickelodeon and the Children's Television Network, meets with more than 300 students at a New Jersey school during lunch and recess for the express purpose of finding out "what sparks kids." To thank Watchung School for its cooperation, the network has "contributed" $7,000 worth of keyboards. Education Market Resources...
Justin Cammy is a Resident Tutor in QUINCY house and the Head teaching fellow for Foreign Cultures 56, "Jewish Life in Eastern Europe." In a former life, however, Cammy starred in the 80s Nickelodeon hit "You Can't Do That on Television." In the study of his New Quincy penthouse suite, Cammy divulged wisdom on childhood fame and the ingredients of green slime...