Word: nickelodeons
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When the animated series debuted on Nickelodeon last August, there were only half a dozen episodes. Vice presidents at rival networks snickered. The adventures of a rabid Chihuahua and a bulbous cat? Drawn in retro '50s style, with garish backgrounds and gags based on bodily functions? Who knew that Ren and Stimpy were on the cusp of celebrity...
Irresistible to Nickelodeon, anyway. After all three broadcast networks and Fox gave aggressive thumbs-down, Vanessa Coffey, the cable network's V.P. of animation, saw something "uniquely bizarre" in Ren and Stimpy and helped develop scripts and concepts. "At all costs, we wanted to change the face of animation," she recalls. Actually, the price tag was about $300,000 a show. Kricfalusi voiced Ren as a deranged Peter Lorre; ex-standup comedian Billy West enacted Stimpy in a tone vaguely reminiscent of Larry, a founding Stooge...
...several months MTV, Nick's older sibling, added the show to its Saturday-night lineup. Boosted by the attention, R&S went through the roof. It has now doubled Nickelodeon's ratings for its 11 a.m. Sunday slot. Result: a viewing audience of 2.2 million households -- even though the same six episodes have been recycling all season long. Nickelodeon has just agreed to underwrite 20 new episodes of its hottest show...
...Loews Nickelodeon--606 Comm...
...Loews Nickelodeon 606 Commonwealth Ave., Boston...