Word: nickelodeons
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...long way from Mr. Rogers' neighborhood here, but antics like these have helped make Nickelodeon the hot address in children's TV. Launched in 1979, the cable channel for children is now seen in 41 million homes, double the number of five years ago. Ratings, among the highest of all basic-cable services, are up 12% from last year. Along with its long-running show for preschoolers, Pinwheel, and a diet of cartoons and vintage reruns (Lassie, Dennis the Menace), the channel is steadily boosting its slate of original programming aimed at older youngsters. The most successful, Double Dare...
...Nickelodeon has done more than just come up with a winning formula; it has found a distinctive voice. Nickelodeon shows are high-spirited without being silly, intelligent but not patronizing. They respect both kids' sophistication and their sense of fun. "We're not here to change kids or increase their reading scores," says Geraldine Laybourne, a former grade- , school teacher who is Nickelodeon's general manager. "We think it's pretty tough being a kid today. They're growing up in households where most have a single parent or both parents work. We ought to be a place where they...
...What Nickelodeon has recognized, first of all, is that much of what makes kids kids is television. Nearly all the shows Nickelodeon has created are junior versions of adult programs. You Can't Do That on Television is a Laugh- In-like potpourri of sketches, blackouts and one-liners. Nick Rocks is a little-league MTV, and Don't Just Sit There is a talk show geared to and hosted by youngsters. The opening of Kids' Court slyly satirizes TV courtroom shows: two young "litigants" face the camera in dramatic closeup and state their beefs, then whirl and burst into...
This hip, TV-savvy attitude is also a major feature of Nick at Nite, the three-year-old companion service aimed primarily at adults, which takes over in the evenings when Nickelodeon signs off. The channel offers mostly old reruns, from The Donna Reed Show to Saturday Night Live, but the retreads are given a self-parodying spin with tongue-in-cheek promos (a "How to Be Donna Reed" home-study course) and special events like a "Do-It-Yourself Sitcom" contest. In that one, viewers were asked why their life ought to be a comedy series. Three families were...
TATTERTOWN (Nickelodeon, Dec. 21, 23, 25). A new holiday cartoon from irreverent animator Ralph Bakshi...