Word: nickelodeons
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...Nickelodeon at Harvard Square...
Unfortunately, in the thirty-odd years since the debut of The African Queen, the standards of the academy have taken a drastic nosedive. To see just how low Mr. Oscar has been forced to stoop, take a glance at Hannah and Her Sisters (Nickelodeon, Harvard Square). Hannah may very well be the best picture to be nominated for this year's "best picture," but that is more a reflection on its feeble competition than on the film itself. Another in a series of Woody Allen's ruminations of life, love, death and the Big Apple, this movie features very little...
...dubbed the "USA Nickelodeon at Harvard Square," it comes complete with interminable previews and the annoying Sack cinema theme that precedes each feature. Worse, this change means the end of the beloved Superfilms Festival tradition. No more half-price noontime double feature classics...
...Harvard Square Theater, which was purchased last November by the USA Cinema group, will begin running specialty art films under its new guise as a Nickelodeon Theater...
This purchase is part of USA's efforts to "start a Nickelodeon circuit nationwide to run art-speciality films," said Loretta Cuberley, USA's vice-president for publicity. In the past two years, USA has also acquired the Janus Theater in Cambridge and the Nickelodeon in Boston and constructed the Copley Place Cinema...