Word: nickelodeons
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...were the most expensive and most talked about in town, and both were a long-way from The Squaw Man, Hollywood's first feature length film, made by Goldwyn and DeMille 42 years ago, when DeMille practically discovered Hollywood singlehanded. They have helped shape the industry from the nickelodeon era to the television age and have seen the movies acquire audiences, income, longer running time, a tongue, color and superscopic wide screens...
Among his other early efforts: a rickety nickelodeon piano, a summer thunderstorm, a parade of an Irish bagpipe band...
...emigrated to the U.S. at 19, slaved as a bus boy in a St. Louis hotel until he had saved enough (in three years) to send for brother Spyros (now president of 20th Century-Fox) and brother George (now president of United Artists Theater Circuit). The brothers bought a nickelodeon in St. Louis in 1914, with smart showmanship and incredible energy parlayed it into a coast-to-coast theater chain by the 1930s, became one of the most potent forces in moviedom. The triumvirate's closely linked fortunes (they even pooled their incomes, drawing what they needed from...
...flickery days of the nickelodeon, a little (5 ft. 5 in.) Hungarian immigrant named Adolph Zukor decided that the way to lure customers into his second-floor emporium in Manhattan was to give them a thrill. Zukor installed a glass stairway under which a waterfall tumbled down over electric lights. It was the movies' first lesson in spectacular salesmanship, and it was Zukor's key to success...
Take a pioneer of the movie industry (nickelodeon vintage) and take him seriously. Shadow him through the eyes of his only son as he makes a ruthless, razzle-dazzle climb from two reels and a crank in a primitive lower Manhattan studio to control of a lavish Hollywood lot. March an army of extras in slow motion through the lives of father & son featuring such types as deep, silent directors (genius division), mean old financiers with moist-eyed granddaughters, fading stars, grasping agents, gossip columnists, and other native life of the celluloid jungle. Dub in a score of documentary asides...